Complete Digital Marketing Course @10999/-
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- Complete Digital Marketing Course @10999/-
Digital Marketing Course - Learn & Earn as Freelancer / Agency
Digital Marketing is a vast topic. However, Digital Marketing can be divided into broad categories like Social Media Marketing, Google Analytics, Search Engine Optimization (SEO), Content Research and Web Analytics, Email Marketing, and many other topics. Every Digital Marketing course, online or offline, teaches the basics of SEO, Web Creation, Content Strategy, and Google Analytics.
Courses like BBA Digital Marketing and MBA Digital Marketing include topics like Marketing, Data Analytics, and Business Communication apart from the common Digital Marketing Subjects. The updated curriculums and Digital Marketing Syllabus in 2023 include current topics like Instagram Marketing, Benefits of Online Strategy, Google Traffic Analysis, PPC, etc. Digital Marketing books can help students to understand the concepts of digital marketing in-depth and theoretically.
Digital marketing is the prominent technique to grow a startup, corporation, brand, business, etc. through various digital marketing tools and strategies. Presently, almost every industry like Media and Entertainment, Finance, Content Marketing, and Businesses, etc. has started to use digital marketing strategies to grow at the digital level.
Digital Marketing Subjects
- 1. Introduction to Digital Marketing
- 2. Planning and Creating a Website
- 3. Search Engine Optimisation (SEO)
- 4. Search Engine Marketing (SEM)
- 5. Social Media Marketing
- 6. Content Strategy
- 7. Web Analytics
- 8. Email Marketing
- 9. E-commerce
- 10. Internet Marketing
Digital Marketing Course Syllabus 2023
Professional diplomas in digital marketing, free online digital marketing courses with certificates, and short-term digital marketing courses are popular courses in digital marketing. No matter what digital marketing course you opt for; every digital marketing course syllabus will cover the following topics in brief or in detail depending on duration and learning outcome.
| Digital Marketing Topics | Syllabus | Cover in Course |
|---|---|---|
| Introduction to Digital Marketing | Defining digital marketing, how is it different from traditional marketing and why is it relevant now? | YES |
| Search Engine Optimisation (SEO) | Techniques used to optimize any article, website, or blog for traffic & revenue generation. | YES |
| Social Media Marketing | Using different social media platforms (Facebook/Instagram/Twitter) to connect with the audience & convert them to a call of action (purchase or form filling). | YES |
| Search Engine Marketing | Techniques used to increase the visibility of your webpage on Google search results (SERP); Search engine marketing mostly revolves around paid search advertising (text-based ads that are visible on top of every search result). | YES |
| Web Analytics | Analyzing the behavior of visitors to a website through reports based on traffic sources, referring sites, page views, and conversion rates of that website. | YES |
| E-Commerce Management | Maintenance of an online product-listing website through product keyword research, product pricing, positive reviews, and customer retention. | YES |
| Planning and Creating a Website | How to create a website on WordPress and later use website analytics to track the behavior of visitors to a website. | YES |
| Email Marketing | How to create and send product-based emails in bulk, and ensure that all of the emails have a good open rate and conversion rate. | YES |
| Content Strategy | How to create content that matches the user intent and also your business goals. | YES |
| Affiliate Marketing | Generation of traffic via a third party (company/website). The third party is paid a commission fee to drive traffic to your website. | YES |
Digital Marketing Subjects
Though the actual digital marketing course might have a different curriculum, all levels of such programs address certain essential digital marketing topics. The following are top digital marketing subjects or topics:
- Introduction to Digital Marketing
- Introduction to CRM
- Affiliate Marketing
- Paid Ads Optimization Strategies
- Social Media Marketing
- Digital Marketing Project Management
- Market Research & Niche Potential
- SEO Optimization
- Introduction to Web Analytics
- Mobile Marketing
- Email Marketing
- Product Marketing (Facebook, Instagram, Google Ads)
- Digital Marketing Budgeting, Planning & Forecast
- Website Data Analytics
- Neuro-Marketing Fundamentals
- Competitor and Website Analysis
- Content Creation, Management & Promotion
Introduction to Digital Marketing
- Introduction to Digital Marketing covers the basic definition and concept behind digital marketing.
- It talks about the importance of digital marketing, how it is different from traditional marketing techniques and how it can be a successful tool in today’s business world.
- Almost all online platforms have an introduction to digital marketing course that covers all the topics in less than a week.
The major sub-topics covered under introduction to digital marketing are:
| Types of Digital Marketing | How Can Digital Marketing be the Ultimate Tool for Success for Businesses? |
| Trends & Scenarios of the Digital Marketing Industry | Difference between traditional marketing and digital marketing |
| Importance of digital marketing | How to use digital marketing to increase sales? |
| How to conduct a competitive analysis? | Case studies regarding strategies involved |
Planning and Creating a Website
- Planning and creating a website cover tutorials to build a basic WordPress account or a complete website.
- It covers the importance of having your website for brand engagement, how to add content to the website, and how to optimize the website for traffic generation.
- Almost all online platforms have website creation courses that cover all the topics in less than a week.
The major sub-topics covered under planning and creating a website are
| Brand awareness, credibility, and delivery among consumers | WordPress |
| Practical demonstration on how to create a website | Adding content, installing and activating plugins |
| How to incorporate design and other elements into the website | – |
SEO Syllabus
- Search Engine Optimisation is the most important aspect or sub-topic of digital marketing.
- By definition, SEO comprises strategies and techniques that are used to optimize any article/page/website/blog for traffic generation and revenue.
- On-page optimization, off-page optimization, keywords, Google AdWords and google analytics are subtopics that are covered under SEO.
- Almost all online platforms have SEO Courses that cover all the topics in less than a week.
The major sub-topics covered under the SEO syllabus are:
| What is SEO? | History & Growth of SEO |
| On-Page Optimization | Off-Page Optimization |
| Keywords | Google Adwords |
SEM Syllabus
| Introduction to SEM | Campaign Creation |
| Google Adwords | Ad Creation, Approval & Extensions |
| Site Targeting | Keyword Targeting |
| CPC, CPA & CPM-based Accounts | Demographic Targeting/ Bidding |
Social Media Marketing Syllabus
- Social Media Marketing is also one of the most important aspects or sub-topics of digital marketing.
- Businesses can utilize all of the major social media platforms (Facebook, Twitter, Instagram, Youtube) to connect with the audience and convince them to a call to action.
- The majority of traffic is supposedly coming from social media, hence maintaining a good social media strategy is important.
- Social Media Marketing Syllabus covers all these aspects and trains you to optimize your social media platforms for better traffic and revenue generation.
- Almost all online platforms have Social Media Marketing Courses that cover all the topics in less than a week.
The major sub-topics covered under the Social Media Marketing Syllabus are:
| Definition of Social Media Marketing & Social Media | Blogging |
| Social Networking | Video Creation & Sharing |
| Use of Different Social Media Platforms | Content Creation |
Content Strategy
| Blogging | Article Marketing |
| CTC via Content | Promotions |
| Guest Blogging | Content Marketing Tools |
Web Analytics Syllabus
- Web Analytics focuses on analytics of a website i.e. Traffic Reports, Content reports, Daily Traffic and Revenue Generation, and Real-Time Data.
- Understanding Web Analytics is important, as it helps optimize your website for better traffic and revenue generation.
- Udemy features Web Analytics Courses for INR 500 – INR 600 that covers all the topics in less than a week.
The major sub-topics covered under the Web Analytics syllabus are:
| Introduction to Web Analytics | Introduction to Audience Reports, Traffic & Content Report |
| Campaign Tagging & Reporting | Linking |
| Using Google Adwords Data | Real-Time Data |
Email Marketing Syllabus
| Importance of Email Marketing | Email-Marketing Platforms |
| Creating & Tracking e-Mailers | Open Rates & CTR of e-Mailers |
| Create Forms | Create Opt-in Lists |
Read About: Email Marketing Courses
E-Commerce and Digital Marketing Syllabus
| Management of e-commerce Store | Ensuring a Positive Customer Experience |
| E-Commerce Marketing | Inventory Management |
| Product Keyword Research | Supply Chain Management |
| Uploading Products to the Website | Selling, Packaging & Shipping |
Internet Marketing Syllabus
| Introduction & Advantages of Internet Marketing in Business | How to Optimize your Business Site and Market your Featured Products |
| AdWords, SEO & Keyword Research | Newsletters, Blogs & Opinion Pieces |
| The Importance of Branding | B2B Relationships |
Frequently asked questions
SEO
Content Marketing.
PPC.
Social Media Marketing.
Email Marketing.
Social Media Advertising.
Video Marketing.
Web Design & Web
Development
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